Guest Services · Surf City
50 South Surf Shop

A rental shop open since 2011 and run by the Godwin family. Bikes, e-bikes, surfboards, kayaks, paddleboards and beach shade, delivered to your rental and picked up when you’re done.
Why guests book
With hundreds of public reviews, guests mention friendly staff and an easy rental process. Recent guests single out the e-bikes for cruising the island’s flat roads, and owner Rocky’s advice on where to ride. The surfboard fleet runs from soft-top beginner boards to a premium Firewire lineup, and staff help you pick the right size.
What you can book
- Beach cruisersJamis cruisers in adult, youth and kid sizes, with lock, helmet and handlebar bag.
- E-bikesAventon pedal-assist bikes, same extras included.
- SurfboardsSoft tops, funboards, longboards and shortboards, by the hour or the week.
- Kayaks and paddleboardsSingle and tandem kayaks and Surftech SUPs, with paddles and life jackets.
- Beach shade and boardsSolbello and Shibumi-style shades, umbrellas, chairs, boogie boards and skimboards.
Before you book
- Rent for an hour or a full week. Book online or stop by the shop.
- Free delivery and pickup are advertised for every item; confirm your address is in range when you book.
- E-bikes carry riders up to 300 pounds. A longer paddleboard is offered for heavier paddlers.
Book it
- Based in: Surf City, on the island (306 S. Topsail Dr.)
- Serves: Topsail Island; free local delivery advertised on every rental
- Delivery: Free local delivery and pickup advertised; shop pickup also available.
- Season: Open daily 10 to 6 in fall 2026; check the site for other seasons.
- Book online: Book rentals
- Phone: 910-328-7911
- Website: surf50south.com
- More options: more bikes, kayaks & boards on Topsail
Planning your stay? Browse our Topsail Island vacation rentals, all cared for by our local team.
Independent local business, not affiliated with Treasure Rentals. Based on the company’s official information and recurring themes in public reviews; checked October 2026. Services, seasons and policies change, so confirm details when you book.