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Local guide · Surf City

Surf City Market

Surf City Market opened recently on North Topsail Drive and is more than the convenience store it resembles from the road. It’s a small gourmet market and bottle shop with a wine bar, on the island in Surf City.

  • Surf City
  • On the island
  • Wine & cheese
  • Bottle shop
  • Beach supplies

What stands out

Its early reviews are few but consistent. Shoppers expected a quick mart and found artisan cheeses, charcuterie supplies, wine, harder-to-find beers and hot sauces. Beach toys, games, coolers and gifts fill out the shelves. It’s new, so expect the range to keep changing.

What to pick up

  • Cheese, charcuterie and a bottle of wineThe combination visitors mention most.
  • Cold beerIncluding some harder-to-find craft cans.
  • Frozen seafood and steaksWild-caught frozen seafood and premium frozen steaks for the grill.
  • Farm eggs and local dairyPantry basics with a local slant.
  • Beach toys and gamesHandy when the sand bucket goes missing.

Before you go

  • The seafood here is frozen. For fresh fish, try one of the seafood markets nearby.
  • Online ordering was paused in early October 2026, so plan to shop in person.

Plan your visit

Staying nearby? Browse our Surf City vacation rentals, all cared for by our local team.

Based on the business’s own website and social posts and on its early public reviews; checked October 2026. It’s a new business, so hours and stock may change; confirm before you go.